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CONTACT US
1-973-890-5834
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Conquer The Web's marketing team is dedicated to helping our clients define
and fulfill their overall Internet strategies. We offer consulting
and interactive solutions for e-commerce driven sites of any scale. Conquer The Web
is the answer for clients who are looking to extend their business online.
We leverages technology, marketing, and communications to create and
implement programs that drive traffic, create brand awareness, and increase bottom-line sales.
Website Marketing
Hundreds of companies, both big and small, have tried to market
their products or services on the Internet over the past several
years and failed. Some of these failed ventures involved
hundreds of thousands of dollars invested in websites by Fortune
500-sized corporations. Yet, on the other hand, some relatively
small, previously unknown businesses now enjoy roaring and
profitable success on the Net after only a modest investment
of a few thousand dollars.
So, what makes the difference? What makes
some business websites smash hits and others just flops? Web
analysts conclude that several ingredients go into a successful
commercial (or non- profit) website. The first is a
basic understanding of who the Internet audience is. Recent Internet
surveys show us the profile of a web user who is intelligent
(often one or more college degrees), prosperous ($50-60,000 average
annual income) and very information-driven.
Marketing strategies on the Internet, therefore,
must appeal to the web traveler's intelligence. This means giving
web visitors to your company's website fascinating and irresistible
facts and information. It also means offering some of this information
free of charge, a concept alien to traditional marketing that
nonetheless pays dividends on the Internet.
Now, traditional marketing media like newspaper
or television ads are very successful in appealing to your senses,
but not necessarily to your I.Q. This is mostly because they
are severely limited by the time and space they have to make
their case.
Thirty to 60 seconds of prime-time TV advertising,
for example, can be astronomically expensive. In addition to
that, a TV advertiser has to hit the TV watchers with the maximum
impact from that Coke commercial in the very few seconds before
the movie, sitcom or football game takes up the screen again.
On the Internet, it's a very different
picture. This is a medium that anyone with a laptop computer
and a phone line can tap into seven days a week, 24 hours a day.
Instantly, very interesting and exotic information is
available on the Net all the time, day or night. Much of this
information is updated daily, even hourly, as in the case of
news wire services like UPI and AP.
Web visitors also travel the web to "talk"
to others. Here's another big difference between the Internet
and traditional media like newspapers. Via "e-mail"
and "newsgroups" and "chat rooms," etc., you
can actually "talk back" to other live people visiting
the web from all over the world. That is why the Internet is
called "interactive." Using all these Internet avenues
and others is part of the Conquer The Web's marketing strategy.
Enabling Internet users to find your
website on the vast expanses of cyberspace is another critical
marketing factor. Many web developers
erect a website and leave it dangling there without even a few
registrations of the site with the major search engines. Other
web companies register a website with numerous search engines
and then abandon the site without regular (at least monthly)
maintenance of the website on the engines.
Conquer The Web will keep your website "hot"
and high-ranking on the top search engines so that it can easily
be found. We use numerous Internet marketing strategies
to make your website work for your company or group and increase
your marketing reach.
Most companies find Internet marketing difficult to do
on their own, considering the fast-changing pace.
A major challenge in Internet marketing is keeping up with the
new rules and promotional techniques on the Net. They change
monthly, if not weekly.
Our Internet service is custom-tailored
to fit the kind of company or organization that is reflected by our client.
If you have a website that is not working, or if you want to
launch a new one that will work for you, please check our Promotion Solutions
and order your tools to CONQUER THE WEB.
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